LO2 - Evolve review comparison

The two reviews for evolve I have chosen by IGN and Zero punctuation which is a part of the Escapist online magazine. These two reviews differ greatly, and both have very different target audiences. IGN try to make their reviews very professional and accessible to a wider audience.
In their reviews they also mainly create the reviews to inform, with entertainment, whilst still being important, taking a side note. The review is available in written and video format, the video review is essentially captured gameplay footage of the game being reviewed with a voiceover in the background narrating the script. This also helps the audience get an idea of what the gameplay looks like as opposed to having the reviewer describe it them. This review also states which platform he played the game on. The review is divided into two sections: presentation and gameplay with both of these having unstated subsections like graphics and story. The review also has a conclusion or "verdict" at the end, which sums up the review into a smaller section, which tells the audience briefly whether or not the game is worth buying.
The Zero Punctuation review for the game is clearly veered towards a very different audience. The review is only available in video form, which helps to some up the fact that this isn't a proper review and is mainly made for entertainment purposes. The reviewer in this often swears and uses humour that would be considered inappropriate in most other places, this could be, however, due to the mature content of the games he is "reviewing". The reviews also don't show of any gameplay instead opting to use a slew of animations that the reviewer himself has made (often for comedic purposes).

In conclusion I would say that gamers looking for a proper review of a game, which tells them whether they will like it and if it is worth their money should go to ign, and people who really care about knowing about the quality of the game (possibly those who have already bought and experienced it) would watch the zero punctuation review if they're wanting a few minutes of entertainment.